🕯️ Russell As the co-founder and creative mind behind Aroma on the Rocks, Russell brings a unique blend of entrepreneurial spirit and artistic flair to the table. His passion for design and commitment to crafting a lifestyle brand that resonates with a diverse audience have been key drivers behind the success of Aroma on the Rocks. With a background in marketing and a keen eye for detail, Russell is dedicated to creating candles that not only delight the senses but also tell a story.
🕯️ Baleigh Meet Baleigh, the co-founder and visionary behind Aroma on the Rocks. Baleigh's journey into the world of candles began as a solution to the challenges she and Russell faced in their quest for financial stability. Her creativity and determination led to the birth of Aroma on the Rocks, where she channels her passion for sustainability and a love of unique fragrances. Baleigh's commitment to creating 100% soy, fairly organic candles that not only captivate but also promote reuse and a distinct lifestyle sets Aroma on the Rocks apart.
The Beginning of the Aroma:
It all started in the summer of 2023 when Russell and Baleigh found themselves at a crossroads, grappling with financial stress and the desire to build a stable future together. Seeking a solution that would go beyond temporary fixes, they explored the world of side hustles that could evolve into lasting business ventures.
One fateful day, while scrolling through potential ideas, Baleigh stumbled upon a page of candles that sparked her imagination. She suggested the idea to Russell, who immediately saw its potential. However, the duo wasn't content with just ordinary candles. The concept evolved into something extraordinary – candles designed to resemble alcoholic drinks, promoting a brand identity that was not only addictive but also championed sustainability and a lifestyle compatible with both sobriety and drinking culture.
And thus, Aroma on the Rocks was born.
Launching on December 1, 2023, Aroma on the Rocks specializes in 100% soy, fairly organic candles styled like famous adult beverages. What sets them apart is the commitment to promoting reuse, offering candles that last up to two times longer than competitors due to their soy-based composition. The Mock-tail collection, their inaugural line, features candles in shot glasses, aptly named "scent shots." These candles provide a gateway into the Aroma on the Rocks experience without a significant commitment.
As the story of Aroma on the Rocks unfolds, Russell and Baleigh's journey becomes a testament to the power of creativity, resilience, and the pursuit of a dream that goes beyond mere financial stability. Join them on this aromatic adventure as they craft a brand that not only lights up rooms but also sparks a lifestyle revolution.
Cheers to Aroma on the Rocks! 🥂
